Blogging is an incredibly important part of Internet Marketing, and unfortunately, if you are like most Internet Marketers, you probably had a good run of your blog and then things tapered off and you haven’t been able to get things going again. If that ever happens to you, then you really need to do some troubleshooting to determine that cause. To make things a little more complicated, maybe it is your traffic source and not your blog – so there is a lot to consider. We will talk more about this issue and what you can do about it.
Make sure that your blog has an "About Me" page and that your "About Me" page is up to date. There aren’t a lot of things that are more embarrassing than having an "About Me" page that is out of date. This page needs more than just a couple of interesting bits about your life. This is the best chance you’ll have to talk about your own experiences and how having those experiences will make it easier for you to serve your readers better than anybody else. As long as you make sure that the content is informative and entertaining and you keep it up to date, it can be any length you like.
If the most up to date thing about you on your About Me page is four years old, nobody will want to read you.
Only ask your readers for one type of action. Asking them to do a whole bunch of different things will just be confusing. Do you want them to give you information for your list? Do you want them to leave comments? Do you have something for sale in your sidebar that you want them to buy?
Do you want your readers to go through your blog to your sales page? Don’t try to do all of that at once. Pick one and aim your blog at it. From the moment they see your site, your readers should know what you expect from them. The more directions in which you pull them, the harder it will be for them to do anything at all.
You can post as much as you want, and some people say to do it every day for at least the first three months. If you do post each day, then take a break on the weekends so you can recharge your batteries. The optimal time to post is when you feel like it, and some say to make a schedule and that is fine. The one person who has final control over this is you, so that really helps a lot and we think you will watch us. It will help you if you have a good sense of what you need to do and when which is why we talked so much about it earlier.
If you want to make your first blog for IM on the net, that that is good and you know a bit more about what is important. If you want your blog to be the authority in your niche, and that is good and you can do that if you work at it. Just be willing to put the hard work into it and all will be fine later on down the road.
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